Monday, March 14, 2011

What Would You Do If......?

Imagine if you will, you're lying on the operating table, and just as the Doctor is saying, "Now count backwards from ten...", you discover that he was actually a recently laid off school teacher who bought a doctor's kit on eBay. What would you do? Nothing obviously because by now the medication has kicked in and you're out cold.

Imagine if you will, your going down the runway on a flight to Florida and as the nose lifts off the asphalt, the pilot comes on to the PA system, "Good Afternoon ladies and gentlemen. Welcome to flight 93 with non-stop service to Ft. Lauderdale. It is an honor to have you on this flight since it's my first one after just getting my pilots license. Don't worry though, I was a truck driver before this so I know how to drive big things." What would you do? Nothing without a parachute I'm sure.

Imagine if you will, you hand the usher four tickets that you spent $300 to go to a Buffalo Sabres game. You get to your seats and the Sabres enter the ice. The crowd goes wild. Something's odd though. You don't recognize any of the names and they're not skating very well. The announcer comes on and says, "Due to budget cuts, the Sabres have been replaced by the local beer league team, but don't worry fans, it's dollar hot dog night." What would you do? Would you feel like you got your money's worth? I doubt it.

None of these scenarios are likely to happen at all. But there is one that's happening every day. Imagine if you will, you're a bride on the most important day of your life. You're walking down the aisle in the dress you've spent a few thousand dollars on during the wedding you've spent tens of thousands on. You smile at Aunt Betty who you haven't seen since you spilled grape juice on her white carpet in third grade. You catch a glimpse of your soon-to-be husband as a tear slides down his left cheek. Everything is perfect. If only someone where there to capture the images. The photographer you hired is in the back of the church, rummaging through his bag looking for another battery because his ran out shooting all the attractive bridesmaids. Experience should have told him to keep extras on him, but he doesn't have any because last month he was sales person at a car dealership before getting laid off. He had an entry level digital SLR camera, so he decided to call himself a "Professional Photographer." Even though you liked another photographer much better, you couldn't pass up the savings of going with this one.

What would you do? Even though the price was cheaper, you still paid good money for countless missed moments, poorly exposed images and an inexpensive wedding album to cherish all those out of focus memories. The old saying is never more apparent on the most important day of your life, "You get what you pay for."

You wouldn't trust an unqualified doctor or pilot, or settle for less with your favorite sports team. You certainly wouldn't settle for the same qualities on your wedding day. Or would you?

1 comment:

Sparky said...

This post is superb. I'd shorten up your examples and run it as an ad in some of your local newspapers or magazines, wherever brides shop for photographers.

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